Shelf Edge Solutions Transitions 400 Ontario Beer Store Locations to Electronic Shelf Labels
A solution delivering 100% price-accuracy and a cost savings of $2M
TORONTO, October 16, 2018 – Shelf Edge Solutions, a premier partner of SoluM ESL, and Canada’s most experienced Electronic Shelf Label (ESL) hardware and system integrator, is proud to announce the successful installation of over 150,000 Electronic Shelf Labels in 400 Ontario Beer Store locations with customer-accessible product.
Electronic Shelf Labels provide real-time dynamic pricing solutions that are an environmentally-friendly and are a cost-saving alternative to traditional paper shelf labels.
The switch from paper pricing to ESL signage is expected to save The Beer Store more than $2M, by eliminating weekly printing of paper labels and hundreds of hours of labour required to replace the paper labels.
“We spend millions of dollars a year and a lot of weekly effort to change paper price tickets,” says Tod Willcox, Head of Marketing for The Beer Store. “With Electronic Shelf Labels, the effort will be substantially less because the pricing changes automatically. The Electronic Shelf Labels will make our operations more efficient and our staff will be more satisfied on a day-to-day basis.”
The ease and convenience of the ESL platform, were major selling points for The Beer Store, who updates pricing of 300 SKUs on a weekly basis in all stores across Ontario. Through their partnership with Shelf Edge Solutions, The Beer Store has not only found a cost-effective solution to eliminate the need for weekly printing and labour associated with the pricing updates, they have also found a partner to support them in using this retail pricing technology for an improved customer experience.
“This technology not only gives customers peace of mind knowing they are seeing the accurate price; it also gives retailers a competitive advantage,” said Richard Emery, President of Shelf Edge Solutions. “They can quickly and easily adapt their pricing to match their competitors and optimize
their pricing strategy to increase sales in real-time. The ESL technology can also display customer reviews, in-store promotions and integrate with mobile apps and social media.”
As a distributor of SoluM ESL (previously Samsung ESL), Shelf Edge Solutions provides innovative retail solutions, using only superior technology, designed to improve operational efficiencies and customer experience. The electronic shelf labels use e-paper display, which provides low-power usage and superior display visibility.
The Beer Store tendered out the digital price ticket business to three companies across Canada, according to Willcox. “Shelf Edge Solutions was not only the most cost-effective, but they have a great team of representatives that can work with us to understand our environment, making them a true partner.”
Having a full-service partner like Shelf Edge Solutions, who handles everything from pre-installation site-audits and system integration to post-installation training and service agreements, provided The Beer Store with a smooth and seamless transition to Electronic Shelf Labels.
The level of service Shelf Edge Solutions offers made the decision a no-brainer for Tod and his team. “When you do a technology advance, there is ongoing support needed to ensure things are operating efficiently. Our staff and everyone at our corporate head office, are very excited to have this partnership with Richard Emery and Shelf Edge Solutions,” added Willcox. “They are very very good at responding to us and adjusting to our needs.”
For more information, about Shelf Edge Solutions, contact Richard Emery, President of Shelf Edge Solutions at sales@shelfedgesolutions.com
About Shelf Edge Solutions: Shelf Edge Solutions is full-service provider of electronic shelf label technology. As a premier partner and distributor for SoluM ESL (previously Samsung ESL) – the World’s leading manufacturer of e-paper ESL, Shelf Edge Solutions brings the latest technology in retail pricing solutions to the forefront of North American brick and mortar retailers, large and small.
Shelf Edge Solutions is proud to offer an all-in-one service, including site audits, RF and networking infrastructure, installation, system integration, ESL tag layout and design, technical training, monitoring, and service visits. Their innovative Near Field Communication (NFC) technology allows retailers to connect customers with access to coupons, promotions, recipes and microsites, directly through the labels. This offers a holistic shopping experience to customers in-store, product-by-product, right at the shelf-edge.
About the Beer Store: The Beer Store offers customers more than 750 brands, provided by over 200 brewers, with approximately 1-in-5 brands coming from small Ontario breweries. The Beer Store operates as a completely open system, allowing any brewer in the world to sell their brands in whichever stores they choose. They are also one of the greenest retailers in the world, having impressively collected more than 1.5 billion beer bottles in 2017 (an 87 percent return rate) and 370 million wine and spirit containers (an 80 percent return rate). The Beer Store Employs 7,000 hardworking Ontarians with well-paying full and part-time jobs.