Rogers is one of Canada’s largest national telecommunications companies, offering wireless, internet, cable TV and home phone services to consumers and businesses across the country, including through its Fido brand. With a coast to coast network and millions of customers, Rogers is a leading force in Canadian connectivity, media and communications.
Rogers and Fido wanted to modernize pricing and product information displays across their retail chain with a fully automated system. It needed to integrate smoothly with existing IT, support custom labels in each brand’s colours and display bilingual English and French content to comply with Canadian language regulations, all without a major infrastructure overhaul.
In 2019, Rogers and Fido partnered with Shelf Edge Solutions and SoluM to deploy a cloud based ESL solution across their Canadian retail stores. The platform delivered the same capabilities as competing solutions at a more competitive price, without the burden of managing and securing their own servers. Custom branded labels, Rogers in red and Fido in yellow, were rolled out to 832 locations with more than 75,000 tags deployed.
Pricing and product information are now fully automated across every store. Each label can display up to seven screens of content in English and French, meeting both brand and regulatory requirements in one solution. Customers see accurate, bilingual pricing displayed consistently at every location.
Learn how electronic shelf labels and digital signage can transform your store operations.
