Founded in 1927, The Beer Store is Ontario’s largest beer retailer and the primary distribution channel for beer across the province, owned by a consortium of Ontario-based brewers. Offering more than 1,000 brands from hundreds of brewers worldwide, it serves Ontarians through hundreds of retail locations and collects and recycles approximately 1.7 billion beverage containers each year, earning recognition as one of Canada’s Greenest Employers.
Managing pricing and promotional information consistently across a network of 450 stores required a solution that could deliver centralized control at scale, without the burden of building and maintaining infrastructure in every store.
After evaluating ESL vendors beginning in 2015, The Beer Store selected Shelf Edge Solutions and SoluM in 2016. The decision came down to SoluM’s Central Server solution, strong pilot results and a track record of responsive customer support. ESL was rolled out across all 450 Ontario stores between the second half of 2017 and the first half of 2018, with more than 150,000 labels deployed.
The Central Server solution eliminated the need to build and maintain separate server infrastructure at each location, significantly reducing infrastructure investment while improving management efficiency and ROI across the network. Custom designed three colour ESL displays also made promotions in store more effective.
Learn how electronic shelf labels and digital signage can transform your store operations.
